Lunchables Transforms a Lunchtime Classic with First Ever Dippable, No Thaw Crustless PB & J

Lunchables Transforms a Lunchtime Classic with First Ever Dippable, No Thaw Crustless “PB & J”

• To celebrate the “remixed” classic, Lunchables reunites hip hop legends, Lil Jon and Twista, to drop a new “Peanut Butter Jelly Time” song, more than 20 years after the viral hit’s original debut

#Pittsburgh, #Chicago, May 6th, 2025

Today, #Lunchables expands its kid loved and parent approved offerings with the debut of new Lunchables “PB & J”: the first ever dippable, no thaw crustless “PB & J”. Grounded in kids’ love of dipping¹ and the timeless debate between the perfect ratio of peanut butter and jelly in a “PB & J”—the new product gives kids the freedom to enjoy a “PB & J” exactly how they like it. Lunchables “PB & J”, a «remix« of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or #strawberry flavored dip—perfectly crafted for optimal dipping and with no artificial colors.

“The launch of Lunchables ‘PB & J’ is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond”, said Danni Levin, Associate Director of Innovation, Lunchables. “We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing—‘PB & J’s will never be the same!”

Beyond equipping kids with the independence to customize, Lunchables “PB & J” also solves the number one pain point for parents: thaw time.2 Current “PB & J” category offerings are frozen, which require 30 60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head on with the first ever no thaw, crustless “PB & J” that’s ready to eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more!

To spreadthe excitement, the brand is reuniting #Grammy #Award winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: «Peanut Butter Jelly Time.« Just as Lunchables is «remixing« kids’ #1 favorite sandwich variety,3 Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track’s debut. Dropping today, fans can listen to the song on Lunchables YouTube as well as download for their playlists via Spotify.

“It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, cause I knew it would be fun, and we would make somethin’ fire,« said Lil Jon, “‘PB & J’ takes me back to my childhood days … Yeahhh!”

The debut of Lunchables “PB & J” reinforces the brand’s commitment to making bigger, more intentional bets to fuel growth and create new experiences for consumers. The innovation grows Lunchables’ presence in the sandwich category, following the brand’s first entrance with the debut of Grilled Cheesies in 2023. The launch of “PB & J” enables Lunchables to bring a convenient, kid loved offering to the refrigerated section and reflects Kraft Heinz’s broader ambition to drive $2 billion in incremental sales through innovation by 2027.

Starting today, Lunchables “PB & J” is rolling out to select retailers nationwide for $2.49/pack. To learn more about the “Peanut #Butter #Jelly Time” remix and new Lunchables “PB & J”, follow along on the #Lunchables #Instagram or “TikTok”.

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